CENCERA Brand Guidelines
Use these rules to keep CENCERA consistent across product UI, content, press, and partner integrations.
Logo
Use the logo on dark surfaces. Keep clear space, don’t stretch, and don’t recolor the mark.
Minimum icon size: 24px. Maintain clear space equal to the icon’s width on all sides.
Color Palette
Use Primary and Secondary for accents, highlights, and UI emphasis. Keep large surfaces calm; use Ink and Soft for contrast and balance.
Use subtle gradients for emphasis, especially Primary → Soft on highlight surfaces and in hero moments.
Typography
Primary fonts: Poppins and TT Octosquares. Use Poppins for UI and body, with Medium Italic as a signature accent style.
Voice & UI Tone
CENCERA feels technical, calm, and precise. Prefer short labels, uppercase UI actions, and minimal punctuation.
- [✓]Use direct technical language and measurable claims.
- [✓]Keep UI labels short: SCAN, MONITOR, SIMULATE.
- [✓]Use Primary/Secondary as accents for key states and focus.
- [x]Avoid playful or overly casual marketing language.
- [x]Don’t use Primary/Secondary for long paragraphs or large backgrounds.
- [x]Don’t distort the logo or apply heavy effects.
Assets
Use official assets only. If you need additional formats, export from the source brand files.
The logo is available as a transparent PNG for product UI and docs.
DOWNLOAD /logo.png //For press kits, partnership placements, and brand approvals: